Screen Shot 2014-10-23 at 2.44.28 PMHandcrafted beads are now being found in more places than jewelry boxes, thanks to an innovative marketing campaign sponsored by the International Society of Glass Beadmakers. Over the past year, the group has recruited hundreds of glass bead artists to participate in a “Release-A-Bead” program, which aims to share the beauty of the craft with the general public.

Each handcrafted bead is left in a public place with a simple message directing the lucky recipient to the project’s website to share their story and photos. Since its inception, more than 1,000 beads have been released on bookshelves, hiking trails and beaches worldwide.

For more information about the Release-A-Bead Project, visit www.releaseabead.com. To learn about International Society of Glass Beadmakers, visit www.isgb.org.